m****g
发帖数: 2215 | 1 Two days after the election, a friend told me that because he has an Asian
surname, he was inundated for months with emails from liberal Asian groups
urging him to vote for Barack Obama. I asked what reason the emails gave for
Asians to support Mr. Obama. Their main message: Barack Obama is "better
for minorities."
It is always useful for Republicans to revisit their "message model" to
single white women and the various Americans designated as minorities.
Should the GOP kowtow to the Buffett Tax and conform to Roe v. Wade? But
before the party reinvents the wheel, it should have a clearer understanding
of the implications of the methods Barack Obama used to deliver his own
message.
The Obama "turnout machine" wasn't faceless. It was real people living full-
time, some much of the past four years, in battleground states such as Ohio,
Iowa and Virginia. They attended full-time to targeted racial, ethnic and
labor constituencies, as the campaign did in 2008. Obama adviser David
Plouffe calls them "the persuasion army." I would call it a skilled
propaganda machine.
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Associated Press
President Barack Obama at a campaign stop in Delray Beach, Fla., Oct. 23.
The job of the Obama persuasion army was to make sure that those targets
never stopped having their heads filled via emails, phone calls, meetings
and such with what Barack Obama was saying as president. USA Today reported,
for example, that when Mr. Obama delivered his State of the Union speech
last January—a half-year before Mitt Romney was the official GOP nominee—
the campaign's persuasion army held 2,700 house parties.
These field operations were the reason the nation's 44th president had to do
153 fundraisers this year. This wasn't just a presidency. It was a
political corporation producing political product.
One view is that this merely adapts to politics the private sector's
advanced marketing techniques, and that the GOP should do the same. If the
party can overcome its Keystone Kops primary system, sure, go for it. But if
the Republican Party uses high-velocity information the way the Obama
campaign did, American politics will be waged as a wall-to-wall propaganda
war. Policy ideas will be devalued.
It was conventional wisdom in September and October that other than
subsidies for student loans, infrastructure and alternative-energy jobs,
Barack Obama was running a largely idea-free campaign, with the press and
voters left to guess at a second-term agenda.
For the Obama campaign, the future was irrelevant. What mattered was the "
product" of the president's first term. It's clear why Barack Obama was
willing to turn former Wall Street Democrats and contributors like J.P.
Morgan CEO Jamie Dimon into furious critics of the president with his
seemingly compulsive scapegoating of bankers, millionaires and "the
wealthiest." Or why at the last minute of the 2011 deficit negotiations he
demanded a tax increase that wrecked any possible deal and would have blown
up the GOP. Once past ObamaCare, the president spent his first term creating
these wedge issues and wedge people for his re-election.
Simultaneously, his field operations were driving these wedges into the
heads of the Obama base of minorities, single women and campus voters. Using
national politics in this way is known as agitprop.
By the time the election arrived, the Obama base had been prepped,
instructed and delivered to vote against half the country. The Obama
campaign didn't have to turn them out. The relentless negative messaging
never let them turn off. By the way, while Mr. Romney took the independent
vote away from the president, some analysts now argue that the Obama victory
coalition suggests the independents don't matter.
Going forward, the personal takedown of one's opponent is the new baseline
for a national campaign. It is widely said that Mitt Romney failed to answer
the Obama campaign's $100 million barrage of reputation-destroying ads.
Answer with what? When Mr. Obama's "outsourcer-in-chief" ads were exposed in
the media as false, the Obama campaign said, So what? The campaign's no-
apologies propaganda rolled over the media's "fact checkers" and likely any
other response. Only a fool will fail to dump at least $100 million of mud
on his opponent.
Some Republicans are consumed with how to make more people like them.
Interesting but complicated. The Obama Democrats used the most sophisticated
information techniques to drive an uncomplicated strategy with two words:
antipathy and fear. What minimal positive content existed in the Obama
campaign was frosting on the stones.
Mitt Romney made his share of campaign blunders, but Barack Obama finally
made the permanent campaign a reality across a whole presidential term.
Obama campaign press secretary Ben LaBolt told ABC in September: "One thing
that's different here is that this is the first president in history who
kept his supporters and his grass-roots organization in place during the
course of the presidency." I'd like to understand the implications of that
better before re-engineering the GOP (immigration policy excepted).
The question is whether any alternative candidate or Republican message
could have overcome the Obama army of persuasion. The answer isn't obvious. | d*****s
发帖数: 5610 | 2 你再看几篇关于Obama那个技术团队的故事。
40 Engineers Worked 14-Hour Days, 7 Days A Week To Get Obama Reelected—Here
Is Their Story
Read more: http://www.theatlantic.com/technology/archive/2012/11/when-the-nerds-go-marching-in/265325/#ixzz2CWI2Wh7k | G***G
发帖数: 16778 | 3 is this what we called 'ShuiJun?'
Here
【在 d*****s 的大作中提到】
: 你再看几篇关于Obama那个技术团队的故事。
: 40 Engineers Worked 14-Hour Days, 7 Days A Week To Get Obama Reelected—Here
: Is Their Story
: Read more: http://www.theatlantic.com/technology/archive/2012/11/when-the-nerds-go-marching-in/265325/#ixzz2CWI2Wh7k
| m****g
发帖数: 2215 | 4 Obama did not govern as a president, but instead chose
to run his 4 year
term as a campaign. It is good for his reelection, but not for the country.
Here
【在 d*****s 的大作中提到】
: 你再看几篇关于Obama那个技术团队的故事。
: 40 Engineers Worked 14-Hour Days, 7 Days A Week To Get Obama Reelected—Here
: Is Their Story
: Read more: http://www.theatlantic.com/technology/archive/2012/11/when-the-nerds-go-marching-in/265325/#ixzz2CWI2Wh7k
| m****g
发帖数: 2215 | 5 A quote from this article -
USA Today reported,
for example, that when Mr. Obama delivered his State of the Union speech
last January—a half-year before Mitt Romney was the official GOP nominee—
the campaign's persuasion army held 2,700 house parties.
country.
【在 m****g 的大作中提到】
: Obama did not govern as a president, but instead chose
: to run his 4 year
: term as a campaign. It is good for his reelection, but not for the country.
:
: Here
| m******n
发帖数: 6327 | | p**j
发帖数: 7063 | 7 这些都是中共玩烂的招数。还有建基层组织，搞组织生活。改编民歌来歌颂党。再下一
步就是建立党军。
for
understanding
【在 m****g 的大作中提到】
: Two days after the election, a friend told me that because he has an Asian
: surname, he was inundated for months with emails from liberal Asian groups
: urging him to vote for Barack Obama. I asked what reason the emails gave for
: Asians to support Mr. Obama. Their main message: Barack Obama is "better
: for minorities."
: It is always useful for Republicans to revisit their "message model" to
: single white women and the various Americans designated as minorities.
: Should the GOP kowtow to the Buffett Tax and conform to Roe v. Wade? But
: before the party reinvents the wheel, it should have a clearer understanding
: of the implications of the methods Barack Obama used to deliver his own
|
|
