a***c 发帖数: 315 | 1 理论联系实际,巴马的宣传技术分析
心理学,大众传播学对propaganda, brainwashing, opinion persuasion 有非常深入的
研究和理论解释。下面理论联系实际的分析一下奥巴马在竞选中使用的propaganda和
brainwashing 战术。
+ Transfer (迁移)
“This is a technique used to carry over the authority and approval of
something you respect and revere to something the propagandist would have
you accept. One does this by projecting the qualities of an entity, person
or symbol to another through visual or mental association.“
通俗讲,迁移就是把公众对A的喜好迁移到B身上。具体实例,把McCain label成Bush
II or Bush 3rd Term |
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