T*****e
发帖数: 799 | 1 Someone will become nuts again, but here're the top 3: Toyota, Ford and
Honda
Feb 1 (Reuters) - Toyota Motor Corp again topped an annual U.S. consumer
survey on brand perception released on Friday as all the top automakers'
scores rose from last year.
Ford Motor Co, Honda Motor Co Ltd, General Motors Co's Chevrolet, Daimler AG
's Mercedes-Benz and Volvo rounded out the top six, which was unchanged from
last year, according to Consumer Reports, the influential consumer magazine
that conducted the survey last month.
"The brand leaders have a really strong hold on the mind-share of the
consumer," Jeff Bartlett, deputy auto editor online for Consumer Reports,
said in an interview.
"We're seeing much less space between brands. In other words, consumers seem
to think many excel in the areas that matter most to them and it's harder
for brands to stand out."
For example, he said safety is very important to consumers, but most cars
are pretty safe.
The survey comes less than a month after the Detroit auto show, during which
the industry showed off its latest vehicles and concept cars.
Bartlett said the survey was "one window into what consumers are thinking"
and is often a lagging indicator influenced by news headlines or
neighborhood experiences.
Each of the top 10 saw perception scores rise in the survey. It is based on
how consumers perceive each brand in seven categories: quality, safety,
value, performance, design, technology and green attributes. The first two
categories remain the top buying factors, the magazine said.
Toyota led with a score of 133 points, up about 11 points from last year.
Ford, Honda and Chevy saw their total perception scores respectively rise
about 2 points to 117.8 points, about 26 points to 114 and more than 7
points to 94.4.
Rounding out the top 10 after Mercedes (77.4 points) and Volvo (76.5 points)
were GM's Cadillac (66.2 points), BMW (65.6 points), Chrysler's Dodge brand
(55.8 points) and Tesla (54.8 points).
Tesla, relying largely on its new Model S all-electric sedan, gained about
13 points and Dodge's 23-point gain bumped Toyota's Lexus brand to 11th from
9th last year.
The bottom five in the survey were BMW's Mini brand (10 points), Fiat (8
points), Chrysler's Ram (7 points) and Mitsubishi and Toyota's Scion (each
at 6 points). | w**e
发帖数: 2424 | 2 下次找个好点的托，这破文章什么都没有，没有data，没有评估办法，没有结果，只有
inference，这种文章连五毛钱都不值 | l***j
发帖数: 3977 | 3 这就是著名的consumer reports的最近文章
谁信谁脑残
【在 w**e 的大作中提到】
: 下次找个好点的托，这破文章什么都没有，没有data，没有评估办法，没有结果，只有
: inference，这种文章连五毛钱都不值
| g********d
发帖数: 19244 | 4 哈哈 瞧把你急得
【在 l***j 的大作中提到】
: 这就是著名的consumer reports的最近文章
: 谁信谁脑残
| i****x
发帖数: 17565 | 5 人家是综述文，当然没有数据，没有方法，没有结果了。你要看完整报告当然就什么都
有了。下次要喷也长点脑子，别看了个预告片就喷全长电影，看了个abstract就喷整篇
paper。
【在 w**e 的大作中提到】
: 下次找个好点的托，这破文章什么都没有，没有data，没有评估办法，没有结果，只有
: inference，这种文章连五毛钱都不值
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